APRIL 2023-CURRENT
DICK’S HOUSE OF SPORT
MARKETING MANAGER & LOCAL MARKETING SPECIALIST
APRIL 2023-CURRENT
In this role at House of Sport by DICK’S Sporting Goods, I am tasked with creating and managing local marketing campaigns that align with the national brand by bringing it to life within the Hampton Roads market with brand events, activations, partnerships, and sponsorships that tell our story to the community.
Additionally, I work with the DICK’S social media team to capture content for the @DICKSHouseofSport organic and paid social strategies on platforms like Instagram, Facebook, and TikTok.
HOUSE OF SPORT 4 PILLARS: PRODUCT | EXPERIENCE | SERVICE | COMMUNITY
House of Sport by DICK’S Sporting Goods is the new and improved brand model that strives to connect deeper to their athletes within the community that they reside in through unique experiences, community events, differentiated product, and exceptional service. House of Sport fosters a grassroots and experiential marketing strategy that not only brings the brand to life at a localized level, but also instills more trust and bond with our athletes we serve by providing next-level consumer experience through this new model.
CONTENT CREATION | @DICKSHOuseofsport on ig
DICK’S x CALIA FITNESS COLLAB (2023) | “A flawless CALIA fit for every fall activity.“
DICK’S Sporting Goods - House of Sport (2023 ) | “Touch down happy haunting!”
DICK’S Sporting Goods - House of Sport (2023) | “Who’s ready to play?”
DICK’S Sporting Goods - House of Sport (2023) | “Bounce back from the cold weather with the hottest looks.”
DICK’S x FREE PEOPLE MOVEMENT COLLAB (2023) | “FP Movement Era.”
DICK’S Sporting Goods - House of Sport (2023) | “At least it’s only one shopping cart.”
CONTENT CREATION | EVENT & ACTIVATION RECAPS
National Girls in Sports Day | Girls in Sports: Pick Your Passion Day
Event Partners: Black Girls Tennis Club, Norfolk State University Softball, and Tidewater Volleyball Association.
JAZZERCISE! Get Movin’ and Groovin to hit those New Years Fitness Goals!
Event Partners: Jazzercise Chesapeake
ZUMBA Fitness Friendzy | Feel the BURN after the Holiday Gobble!
Event Partners: Uptown Fitness
Kicks & Goals: Soccer Clinic
Program Partner: Play Your Position & Hampton University Women’s Soccer Coach
Beginner Rock Climbing Clinic
Festevents Golf Tournament | Hole Sponsor
Strategic Experiential Marketing: Demo Club Activation with 2024 Hot List + LPGA Professional level instruction.
ZUMBA Fitness Friendzy | 9:16 Version
CONTENT CREATION | PRODUCT MARKeTING
Introducing: The Golf Performance Center
Footwear Friday: Women’s Basketball Edition
JUST IN: New Balance Co-Lab
Footwear Friday: Fall Essentials Edition
Say Cheese! It’s National School Picture Day!
MARCH 2022-APRIL 2023
LIVE! at Waterside District
MARKETING COORDINATOR
MAY 2022-APRIL 2023
After graduating from the University of Maryland, Baltimore County in 2022, I joined the team at Live! Entertainment and Hospitality Districts as a Marketing Coordinator at their Norfolk, VA venue, Waterside District.
In this coordinator role, I was responsible for planning and creating social media content for the venue’s multiple platforms on Instagram, Facebook, and TikTok. Additionally, I was responsible for customizing and updating the venue’s email marketing campaigns and landing pages.
Our marketing strategy at Waterside District was to create ample excitement and ‘buzz’ in the local area for upcoming music concerts, food festivals, and more!
CONTENT CREATION | @WATERSIDEDISTVA ON IG
EVENT RECAP SIZZLE REELS/EVENT PROMOS
Capturing moments and vibes, creating ‘FOMO’.
Yoga with Baby Goats - Event Recap
Trending/Fitting Sound
NYE Live! at Waterside District - Event Recap
War of the Wings - Weekend Recap
Taco Festival - Promo Reel “Last Chance”
FOOD & BEV HIGHLIGHTS
When the trending sound is just as ‘hungry’ as you are.
INFLUENCER COLLABS
Reach new audiences and get more creative with local influencers and public figures that fit the initiative.
@watersidedistva x @hopsofreese
Instagram collab to promote War of the Wings.
@HopsofReese - Passionate beer and food enthusiast in Hampton Roads with 3.2K followers.
@watersidedistva x @ambermiller9
Instagram collab to promote Miracle! on Waterside Drive.
@AmberMiller9 - Local lifestyle influencer with over 111K followers.
JANUARY 2024-CURRENT
co social
FREELANCE MARKETING
FOUNDER/OWNER
JANUARY 2024-CURRENT
As the founder and owner of CO Social, my goal is to help businesses small and large tell their story through meaningful content creation and strategies that help them connect more with their community and drive more engagement and awareness of their brand.
@AGENDAVA | GRAND OPENING WEEKEND
Local vintage clothing store in Virginia Beach Virginia. Owners Randy and Rowena asked me to help cover grand opening content and delivered a recap reel and photos for future marketing use.
AGENDA VA | GRAND OPENING
Randy and Rowena Soriano began this company in the bedroom of their home, looking for ways to upcycle their unworn clothing and ensure their garments made it to another home to be worn again.
Sustainable fashion companies like Agenda VA, strive to keep our environment clean and battle fabric waste by staying commited to their craft of upcycling. ♻️
